Purposeful, dedicated and resilient would only begin to scratch the surface of The PR Shoppe founder and CEO, Carolyn S. Fraser. Over her 15+ years as a strategic communications practitioner, Carolyn has led winning integrated marketing campaigns for some of the top brands in the world.

Brands represented include Revlon, Visa, BET Networks & Black Girls Rock!, Laila Ali & ABC’s Dancing with the Stars, Maytag/Whirlpool, Ernst & Young and CURLS.

In 2016, Carolyn married her passion of marketing and mentorship and founded “Resilience in Business”, an online empowerment platform to help entrepreneurs and small business owners strengthen their ‘mental grit’ and better hold themselves accountable to success.

Carolyn has a B.A. in Business Administration with a minor in Communications Studies from The University of Missouri – Kansas City. She has completed several professional development courses, including a hard-earned Crisis Communications certificate from Northwestern University’s School of Communications, and course completion for the Tuck School of Business at Dartmouth’s Building a High-Performing Minority Business and Goldman Sachs 10,000 Small Businesses program.

She is a proud member of Alpha Kappa Alpha Sorority, Incorporated, Delta Sigma Pi business fraternity, National Association of Women Business Owners (NAWBO) and the Chicagoland Chamber of Commerce.

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